Get on Board Corporate America!!!
I am constantly faced with perplexed people regarding my views. I am a firm believer in helping our fellow mankind, cry at the atrocities of the world, believe in the impetus behind the Occupy Wall Street movement, but am also a fan of free enterprise, a lover of Ayn Rand’s Atlas Shrugged, a business person, and a scholar/professor of International Business. What is perplexing to most is that these would seem to be ideals that are diametrically opposed to one another, but that is exactly what I feel is wrong with our society. We have taken sides.
There was a time when corporate America wasn’t a dirty word. When companies took care of their people, paid a fair wage, and provided life’s necessities like health care and pensions. In return, as a people, we were productive. We strove to do our very best, we were loyal to our employers, and WE created the greatest economic super power of the 20th century. Somewhere along this path greed took over, and that is when we started taking sides.
In Atlas Shrugged, by Ayn Rand, the catch phrase was “who is John Gault?” This confuses many, but it is simple really. It is a euphemism for “I just don’t care anymore.” “I am so beaten down so why bother.” The anti- business side of the country sees the Rand philosophies as anti-people, anti-worker. The pro-business side of the country sees it as hailing big business and castigating the lazy worker, unions, and all of the entities “they” feel have destroyed our way of life.
My answer to this argument is why people are perplexed by me. Everyone is missing the point!! The point the book is making is that it is not government that will save us, and it is not corporate greed either! What will save us holds even more true today than when the book was written. The book itself was prophetic in what it foretold of the decline in American society AND business. It’s message is clear. It is up to all of us to work together on this. Stop pointing fingers at one another and get it done. The American way!!
So, with this in mind I want to highlight one of my favorite companies; Starbucks. Howard Schultz, CEO of Starbucks, has this to say:
” I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.”
More importantly he has backed up his words. A few months ago he began producing and selling $5 bracelets in his stores, and online, with the idea that it is the responsibility of corporate America to help bring this country back. What a novel idea? Someone taking responsibility? How un-American???!!! NO. That is exactly what we are made of. THAT is MY America. The one I was always so proud of. Mr. Schultz is following the same principles as corporate giants Dagny Taggart and Hank Reardon from Atlas Shrugged.
The moral to this story is that we need to stop running around saying “who is John Gault?”, and get out there and change things. So, YES I support the Occupy Wall Street movement, and YES I support corporate giants like Howard Schultz. There is no confusion or dichotomy in my thinking. I am not all “left” or all “right.” I am for America, and our people, and hard work, and productivity, and working together, and helping one another. OUT with the corporate greed of the 80s and 90s and first decade of the 21st century. Let’s get back to working together. Time for corporations to treat their people right, and for loyalty to be given in return. It is a two way street.
What is the meaning of the title Atlas Shrugged? Atlas was us, America during and post WWII, and at some point we threw our hands up in the air and said “I just don’t care anymore.” Start caring or fail.


